Alberto de la Cruz

I produce mobile games that focus on fun and gratification.

I’m the founder of Token Interactive—a mobile gaming studio. I also teach game and app design at Parsons School of Design and mentor prospective UI/UX designers at Designlab. Prior to game design, I was the lead product designer at Stayawhile—in charge of their UI/UX and front-end development—and also served as a designer at several NYC tech startups.

I build applications that are both fun and approachable, where every decision is driven by design and player satisfaction. I believe game design is an iterative process, where communication and solving player needs are critical. I’m great at hitting tight deadlines by figuring out simple solutions to complex problems, cutting the right corners in the process. In my spare time I like playing sixth-generation video games, reading manga, and drinking cold brew.