Stayabit Token Sale
We came up with the idea of the Stayabit token after our CTO began working with Solidity on the Ethereum blockhain. We saw an enormous potential in issuing a utility token that can be used by token holders in the following ways:
- Booking Priority
- Membership Club
- Credit Scoring
These uses would not just be enormously beneficial to our business, there was potential that this could be the de-facto utility token for the entire furnished apartment rental industry—a market with yearly revenues upwards of $170bn.
Naming this token the Stayabit, we went to work. Our CTO worked on implementing the smart contracts while I collaborated with the marketing team to define the look of the brand while simultaneously developing and designing our token sale landing page.
Once the sale goes live, we needed a way for potential buyers to understand what state the sale is in. We were unique in that there'd be discounts depending on how many were sold—where the earlier you buy in the sale, the better the discount tier you can potentially be in. I designed a scaling bar graph that visually represented these tiers, as well as developed its responsiveness on mobile devices.
I designed a 'checkout' flow where customers fill in their information before being taken to the wallet link, with these screens taking place in the top portion of the website, rather than using a modal or taking users to a brand-new page. This was done to keep customers in the context of the sale—if during their checkout process they wanted to look into a certain detail about the sale they'd just have to scroll down rather than exiting a modal or going back to the previous page.
It was important for us to give back to the cryptocommunity and engage with the audience, so we created a Medium publication called Faces of Crypto where we interviewed several cryptoenthusiasts and the impact cryptocurrencies had made on their lives.
Due to the exposure of several vulnearabilities in the Solidity language, we were forced to delay our launch for the sake of user security.